It's easy to assume that big companies always want to buy out their competitors. To assume a monopoly. I used to think like that about KTM and its relationship with GasGas and Husqvarna. But actually, sometimes, the truth is not what we think of... So strap up, and come enjoy the ride to finding out the real reasons behind these acquisitions!
0:00 Intro
0:20 Husqvarna in trouble
1:45 GasGas in trouble
3:48 What KTM wanted from them
4:38 Brand Positioning
6:57 The Real Reason
8:40 The Sad Reality
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